It’s not a leopard. Feral releases cheetahs into London park.

We can officially confirm reports that handlers at Feral Interactive have loosed several cheetahs into London’s Richmond Park. This is the first in a planned series of innovative steps to increase brand awareness.

Fierce rumours that the animals are hot on the heels of a herd of cycling MAMILs* are currently unverified, but hopefully true.

* Google at your own risk.